What the XXXX? Gabba fans go thirsty

Munich's 181st Oktoberfest starts with the traditional tapping of the first beer from the first keg. Tara Cleary reports.

THE main problem for Queenslanders at this year's Gabba cricket Test won't be over-zealous security or dodgy weather.

They will be reeling – unable to quench their summer thirst with a drop of their favourite XXXX.

For the first time in decades, there will be no XXXX or XXXX Gold served at the Gabba during the Test against India starting on December 4.

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Cricket Australia has taken over management of the nation's Test cricket venues from the states with CA's commercial beer partner CUB awarded beer-pouring rights.

Castlemaine Perkins Brewery. Picture: Peter/Bull

This means Gabba patrons can expect a choice between Carlton Mid-Strength and VB, although some corporate areas might get lucky and be able to gulp on a Crown or Peroni.

Just as Indian captain MS Dhoni is a fussy eater, and may bring his own chef on tour, Queenslanders have a discerning palate. Cricket fans at the Gabba have for decades celebrated thumping Test victories with a frosty XXXX or drowned their sorrows with a few after the occasional loss.

An unfortunate spin-off of the beer change is that the Queensland Bulls' long association with XXXX Gold has been downgraded.

XXXX, which has sponsored Queensland Cricket for more than 20 years, remains the official beer of the Bulls but podiatrists My FootDr have now come on board as the major sponsor.

Ironically, Queensland Cricket chief executive Geoff Cockerill was formerly a regional director of Castlemaine Perkins (XXXX) in Queensland.

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Cockerill replaced long-serving former Queensland Cricket boss Graham Dixon who died last July.

Cricket Australia has taken over management of cricket venues from the states as part of a new, improved and centralised financial model for Australian cricket.

Previously the states took on all the responsibility of running cricket matches, meaning they took a major financial hit if several days of a Test match were washed out.

CA has also assumed responsibility for corporate hospitality and ground signage.

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